I saw a new commercial on TV yesterday and I immediately loved it. It is a commercial for Heineken called “Moderate Drinkers Wanted,” and is basically telling guys to get their act together (click here to see the commercial). It features the song I Need a Hero by Bonnie Tylers and shows women leaving the club/bar where the guy they were with is passed out drunk. The final scene shows a man walking away and saying he’s all set to the bartender who’s giving him another drink (hint: he’s the hero!).
Let’s face it, women don’t want to be with men who get sloppy drunk, no matter where they are. Maybe it was acceptable in college when we all willingly walked into those house parties together and knew that we’d all come stumbling back out a few hours later. But now, it’s just not cute, handsome, or chivalrous.
I love this message, and love that Heineken has taken the bold step to not only say the mandatory “please drink responsibly,” but to actually praise it. Unlike their mega-brand competition, Anheuser-Busch, whose recent Bud Light campaign “Up For Whatever,” tells people that they’re “the perfect beer for removing the word ‘no’ from your vocabulary for the night.”
Bottom line: Responsibility is attractive.
Cheers (but not if you’ve already had too many)!