Take it easy, Yeezy

“There are going to be people along the way who will try to undercut your success or take credit for your accomplishments or your fame. If you just focus on the work, and you don’t let those people sidetrack you, someday when you get where you’re going, you’ll look around and you’ll know that it was you and the people who love you that put you there and that will be the greatest feeling in the world.” — Part of Taylor Swift’s acceptance speech for best album of the year.

tay

Robert Hanashiro, USA TODAY

Taylor has proved herself to not only be a talented, strong, beautiful woman — but also a fierce business leader and brand ambassador of her own image. Taylor shows that you don’t necessarily need a degree to excel in public relations if you’re living it each day. From her body language and tone of voice, to the actual words she says, she nails it. Every. Time.

There was a lot of buzz around Kanye’s new song Famous and how it pretty much attacks Taylor’s reputation and claims that her fame came from him (chill, Yeezus). Taylor being Taylor, did not respond directly to him. Instead, she responded in her own way, which was to speak directly to her fans and send an inspirational, positive message. Kanye is probably not thrilled that he came out on the bottom of that attention he was trying to stir. Again. But T.Swift is the CEO of herself, and knows how to handle that role gracefully.

“And though she be but little, she is fierce.”

William Shakespeare

Cheers, Tay!

Dissin’ the bros

I saw a new commercial on TV yesterday and I immediately loved it. It is a commercial for Heineken called “Moderate Drinkers Wanted,” and is basically telling guys to get their act together (click here to see the commercial). It features the song I Need a Hero by Bonnie Tylers and shows women leaving the club/bar where the guy they were with is passed out drunk. The final scene shows a man walking away and saying he’s all set to the bartender who’s giving him another drink (hint: he’s the hero!).

Let’s face it, women don’t want to be with men who get sloppy drunk, no matter where they are. Maybe it was acceptable in college when we all willingly walked into those house parties together and knew that we’d all come stumbling back out a few hours later. But now, it’s just not cute, handsome, or chivalrous.

I love this message, and love that Heineken has taken the bold step to not only say the mandatory “please drink responsibly,” but to actually praise it. Unlike their mega-brand competition, Anheuser-Busch, whose recent Bud Light campaign “Up For Whatever,” tells people that they’re “the perfect beer for removing the word ‘no’ from your vocabulary for the night.”

Bottom line: Responsibility is attractive.

Cheers (but not if you’ve already had too many)!